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The level of market penetration for hand dryers has always been disappointing for their manufacturers. Customer objections, slow drying times and distributors already selling paper products have limited hand dryer sales.
However, current market conditions calling for their use and improved products have hand dryers finding more acceptability in the marketplace. Their affordability, convenience and Green nature are making some potential businesses take a second look at hand dryers.
OVERCOMING OBJECTIONS
When hand dryers first came out they were slow, requiring drying times of 30 to 45 seconds. Because the user’s hands did not feel dry, a second application was often used.
Mike Robert, vice president of American Dryer, likens using the initial hand dryers to a dance move. “You would put your hands under the dryer, wait awhile, shake your hands and then rub them on your pants. The trend now is fast dryers. It avoids the dance.”
“Historically, people don’t like to use them because of the time it takes to dry the hands,” says Denis Gagnon, president of Excel Hand Dryer. “That objection no longer holds true.”
According to Greg Kampschroer, vice president of Palmer Fixture Company, objections from end users regarding hand dryers also include the initial cost, noise and the fear of spreading bacteria.
“The cost objection needs to be handled by showing the savings this investment will bring to the facility,” says Kampschroer.
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